The rationale behind this is to identify one key fashion item each month that adds to a wardrobe. Keep with me on this one....think about it if you only buy one item a month you can save the additional money you would have spent.
Now what I select each month isn't going to be to every ones taste and there are some of you who are superb thrifters and others who are not currently buying or making their own. If that's the case then look at it another way - it's a savings plan. If you actually put aside the amount the High Street pick of the month costs - you could in 6 - 12 months time actually buy that divine Dior number, the cute Chloe chiffon, a Marc Jacob bag - whatever is your must have!
It is an alternative to spend spend spend, and equally not a reaction to doom and gloom economy issues. I haven't bought the Oasis dress so technically I saved £70 already.