Sales & Style

The only bonus of all this dire weather is the opportunity to stock up on basics. Sale shopping should only be undertaken on this basis. I'm in the mood for a summer items that scream longevity. Not one of my recent purchases shout trend or fashion, not even my Topshop Unique yellow trousers. They are yellow and very bright but I can see myself still entertaining the thought of wearing them in my 70s.

I have avoided printed jeans and trousers, anything floral and turned my back on peplum. I only indulged in one top from Zara but I wore it the other day and it felt wrong all of a sudden.

My purchases have been based on 3 thought processes. One could I look like Annie Hall in New York (without the tie), two could I look like an extra from Mad Men on the Amlafi coast and three my new favourite look which I call Paris/Scandi chic. The ability to mix all three is quite easy and ensures a good mix of outfits.

image: Diane Keaton & Woody Allan in 'Annie Hall'

image: Vogue 2005 shoot Gemma W & Josh Harnett

image: Karlie Kloss biking in Paris

What is your style solutions for successful sale shopping?