Now River Island is still delivering the goods for the younger market, although I still think River Island is always worth a look for shoes, and is also entering the field of kids wear. Hence why I and the petit garcon had a fun day out. It was choctastic heaven. The lovely PR team had invited the young models for the kidswear campaign and some press and bloggers children. I had just filed a piece on their swimwear and was pleased to meet the helpful team. I just love this River Island Pacha swimsuit.
Petit garcon and I lazed around in the morning before hot footing it into central London to River Island press offices. It was a cold miserable day but that was completely forgotten as the joy unfolded. I lost the garcon to a world of making chocolate, face painting and an entertainer with balloons. I actually did pig out a little on the chocolate handed round but tell me who can resist especially when it was all Green & Blacks!
Lots of preparation before getting stuck in!
Petit garcon loved the flamingos used in the campaign shoot -a boy after his mothers heart
A selection of the boys wear - petit garcon choose an 'outfit'
Some great girls clothes too!
Finally the petit garcon received his spoils and happily modelled them straight away.