My favourite thing about fashion journalism is pronouncements. No other form of journalism does pronouncements with such fever or gusto. Being opinionated is usually the preserve of columnists, who have freedom to stimulate debate or use their witty writing skills to induce mirth. Yet in fashion writing amongst the gushing admiration of designer/model/former model/dead designer/retro fetishism/muse/model over coming drugs/drink etc., there are general dictates beloved of the former Soviet and East European communist block countries.
Don't think these are up for debate. They are rules of current fashion and taste, you can be rebellious and break them but you run the risk of being a) slightly uncomfortable in your rebellion or b) snapped by The Satorialist or other street style snapper presenting the viewer with an 'actually no I really don't get that' moment.
I recently found myself slipping into fashion speak when a personal styling course student asked me why I changed her rolled up sleeves on the models jacket to push up sleeves. My pronouncement was something along the lines of 'it's a subtle shift this season and it is the sort of thing you need to be aware of .' Whilst it was probably true and I had absorbed this latest small detail pronouncement through fashion osmosis it did seem faintly ridiculous even to me.
One perennial fashion pronouncements is 'never wear designer top to toe'. Well last Friday I was sat in the cinema, admiring Audrey Tatou as Coco Chanel dressed top to toe in, yes you guessed it, Chanel and I thought would I and yes of course I would - who cares.
This liberated me to admit I would if I had the funds wear this complete Miu Miu look top to toe from Miu Miu's A/W 09 ready to wear collection without a care in the world. And you, your thoughts on this matter?