When I was asked to review Very, I was slightly hesitant as I'd never used them at all. I hadn't even to my knowledge picked one single item for High St Pick of the Week - which of course these days includes online retailers.
I suppose I was always put off by the Fearne Cotton thing. I'm really not a big fan of 'celebrity' collelections. I think VB and Dannii Minogue have done well to approach the career change in a considered fashion. But celebrity lines do on the whole leave me cold.
But forced again to look at Very with fresh eyes, i.e. selecting an item, I found much to approve off. The site has a good selection of items from £5 to £300. It is in the main competing with ASOS, but offers a different range of items although there are some cross overs, which is inevitable.
The South brand of clothing seems unique to Very and although the brand doesn't seem to have a design ethos, more of a catch all, there are some great gems in their retail offering. I selected a South Feather Printed Dress - my youngest cousin has a wedding in August and I thought it would look lovely by the beach, with a slight hue of golden glow after holidaying in Italy.
It arrived in a very loud bright pink bag which is a great sight to behold, very cheery! The product was better than expected in terms of design, material and finish. I think it looks a lot more expensive than the £45 price tag, which is great value for money. I'd like to think it was my expert stylists eye at picking the item out and I'm sure some of it was but items don't always translate well from the image to the bedroom bed. Yep I flung it on there but in pleasure not dismay.
The only dismay came when I tried it on, just a little bit too small but then I've not selected this brand before and so have no idea whether the template is one that will never work with my body or I should have selected size 12. However, vanity and hard work on the fitness front got the better of me so I've not challenged Very's customer service by sending it back and getting the next size - nope I'm attempting a 'challenge Anneka' and hoping in 6 weeks time the zip will run up with ease!
In summary Very offers another option and when has shopping around been a chore. It has a good range to browse and select from. The site images aren't great nor is the styling of items. In fact the site is too basic and as many on-line retailers will find out the design, flow and aspirational feel of internet shopping is key to success. I'm also confused to the range of offerings and judged it purely as a fashion go to. Although it does seem to offer the kitchen sink as well.