It is true I do always find myself going against the stream. Sorry but saying it in French sounds so much better, because the sounds flow and it sounds less like you are angry and pushing against, more reflective and attempting to find another way of flowing.
I'm always conscious that opinions can be read in many ways by the reader, that the writers voice will resonate in different voices to actually how the writer sounds. It is often impossible to convey the lightness of tongue, the smiling mouth or the ponderous brow.
Yesterday I was quite agitated to find an answer to my constant battle I have as a person with the fashion and how fashion is conveyed to the masses. Fashion isn't just the garments on our back it is a spectrum of things from buildings, interior design, design styles, contemporary views etc. etc. Of course the clothes are a huge visible embodiment of the fashion adopted by people
My beef is simple: how does one continue to love fashion and embrace the new, celebrate design and change but at the same time remain egalitarian and free from the trappings of materialism, cultural capitalism and well quite frankly not be a snob.
I'm probably like everyone else, one minute I love something, the next I'm over it. I have to have a Grazia fix occasionally. I like Lauderee macaroons but to be honest I like Paul's macaroons too and the best ever macaroons I had were in a tiny village in the Loire region. I do love certain designers, I get carried away with the crowds and I happily receive my Vogue subscription each month but...it is the but....I'm finding it harder to stomach the hype, the marketing, the brand overload. I seriously think I'm the only person to care not one jot about the H&M collaboration thing with Versace. Ok my mum and dad aren't that bothered with it, nor Mr MDS and the petit garcon and all my neighbours probably don't care either but they none of them live in my world and have my love of fashion.
My desire is always to remain upbeat and almost Ab Fab about fashion, fashion magazines, styling and all manner of the fashion industry and mainly reading Lisa Armstrong keeps me on the straight and narrow but then once in a while I get pushed over the edge. The edge of reason.
Hence my need or desire to counterbalance what I perceive as excess in fashion journalism towards maintaining not challenging the status quo. Why even Studio 54 has become mainstream whereas in reality it was a glamorous club many many years ago that no other than a very in crowd of rich and famous with their hangers on went to. Now it is a 'brand' peddled and used to sell anything that could be vaguely related to its NYC heyday.
In conclusion I don't hate or dislike what is our current fashion offering but I find myself more and more dipping into day dreams that imagine another style of fashion journalism, a change in fashion art direction and less elitism. In other words less of the same.
Am I really alone in the fashion industry as a tragic figure fighting against the tide, swimming upstream when everyone else is on a raft with bubbly rowing downstream? Don't worry I'm perfectly happy as an individual, as contrary as the next person I'm sure but this burning question keeps rearing its head and has done for the last 18months so I will either find my answer or give in/up and move on ...soon.