Much as one wishes not to be a doom monger - it is going to be tough times ahead in the UK. Even the US is seeing more than a recovery with a 3.8% growth rate compared to our ...well zero ish one. We have a bit of a deficit, but I'm not worried about it in the way many are comparing us to Greece, but more the measures that will be taken to tackle it. What does this have to do with fashion you ask?
When it comes personal purchases more thoughtful and strategic decisions will need to be made if your disposable income is hit by greater taxation, higher bills. I will complete a series of posts on Project 100; which will be designed for those of you who want to have a flexible but fab wardrobe but have to take care with your finances. This won't be relevant to all but for those of you who have your focus on other matters I hope it will help you to use your money wisely and make some great purchases.
The main impact will be on the focus of the fashion houses - they will be looking ever Eastward as the rate of growth and disposable incomes increase in China and India. The European and American cash flow is beginning to bite. Think back a few years to Samantha and the Hermes Birkin bag episode 'Coulda, Woulda, Shoulda' in series 4 - well there is no wait list now!
What sells well by the big players will define the catwalks over the coming seasons. My only sure bet is, it won't be the Grecian look. What do you think? Hard fashion times ahead?