The most annoying aspect of styling is not just your pecking order but the research for key pieces. Most of you will have experienced the spying of an item in a magazine or a newspaper and lo and behold the item is not in store.
The store doesn't know what you are talking about even if they have a look book to reference and it always turn out the product isn't due to be dropped into store until the 3 or 4th drop in the season cycles.
One of the reasons Topshop and Zara are so successful is the product is in store 9 times out of 10 the moment it appears in editorial. H&M undertake campaigns to specific designer collaborations and new collections like the Garden Collection, so editorial indicates clear availability dates.
However, there are still retailers who don't get the timing right. They are happy to promote a garment heavily in editorial and then it takes months to come into store. Very frustrating and a disappointing experience for shoppers and stylists alike.
And that is why Rachel of Borth you never did get that M&S dress you so coveted and I have now lost the will to get it as I'm not important enough (coughs).