Apologies in advance for not having nice press images from the Zara PR team to load up but a) I never get them and b) I've given up requesting them.
However in all other areas Zara is the height of retail efficiency. Owned by the Inditex Group, the first Zara store opened in 1975. Today, Inditex is probably the world's fastest growing retailer and Zara has just overtaken Gap to become the worlds largest clothing retailer. Zara prides itself on its ability to compete with quality brands at affordable prices. It is claimed that Zara needs just two weeks to develop a new product and get it to stores and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead.
That said, Zara has the most annoying clothing tags and quality is variable. Yet Zara has the ability to draw you in with its great on trend numbers and some of its own consistent items.
Thus far in the season Zara is paying homage to or inspired by Gucci and Chloe. In fact it will draw upon all the catwalk trends and deliver everything. The fast turnover means you have to buy if you love the item as it's likely to be gone for good. This is particularly true with their shoes and belts - literally gone in a blink. Many a time I've kicked myself for dithering or being good(not spending!), or thinking I'll find something nicer elsewhere.
The layout of the stores is clear and items are always grouped in colour combinations. Changing rooms are sparse and lighting harsh so if it looks good on - its great!
Last season S/S 08 the collection was more miss than hit but this season Zara looks like it is shaping up for a great one!