The other matter is the desirability of selling. The sad fact is that brand Alexander McQueen was in debt to the tune of probably 32 million euros, now this is not unusual in the world of luxury goods, it was years before Stella McCartney turned a profit. But with two parent companies fighting it out(LVMH and PPR) wearable collections are a big factor in sustaining a designer in the luxe market. Whilst LFW is all about the cool and not all about the big houses, it is ultimately about desire and being able to envisage wearing the garments.
Richard Nicoll is striking the right balance between fashion(able) and wear(ability). He either knows what women want to wear or what buyers want to buy. His show was reminiscent of Marc Jacobs in the simple colour palette and a reliance on cut and drape rather than the spectacle. His show is becoming something of reliable and desirable element in sustaining the worth of LFW on the fashion map.
Richard Nicoll images:style.com