I'm often asked 'where should I shop/where is the best place to shop?' (on the UK high street)
The answer is never the same. Each season changes the 'where' bit. I probably would suggest always having a look in the mid range retailers such as Reiss, All Saints, Ted Baker and concessions in departments stores from Tara Jarmon, Paul and Joe Sister, and the Jesiree range in John Lewis. You do have to have a plan and a list when you go shopping, this always helps to make sure you don't come back with a repeat number.
However, this season I'm mainly loving Topshop and Zara. Last winter I had no love for either but slowly and surely they are both back on track. On the back burner I'd put Warehouse and Gap (the cape at £60 is a winner) and I'm sighing a bit over my beloved Oasis, not sure I'm feeling the love yet. My surprise wild card will be Miss Selfridge, check it out sporadically, there will be much to coo over. Finally, M&S, well would have thought it! I'm suggesting caution (as always) but there is some mighty fine individual pieces. My Mad Men esque cardigan in black has been a winner at £18.