It's official I'm so pooooorly with the most hideous cough that makes me sound like I have consumption! Not to mention my voice which is barely there, all though the girls in Jospeh said it sounded sexy and Spanish.
I'm going to write this blog, comment on as many blogs as I can muster and then join oblivion for a few days to regain my good health.....So I'm continuing with a bit of a discourse on trends in relation to fashion. Now there were a few comment on trends and how you need a trend fix which I completely agree with. I think I should have put 'multiple trends' in the sentence 'only buy things you love rather than get caught up in trend fever'.
The trouble with trend fever is you sort of get sold a trend or feel compelled to adopt a trend to conform. I've been a sponge to cultural studies as part of my MA. I have to attend a unit called 'Approaches to Contemporary Fashion' and this week we study Barthes and semiotics. I won't go into it in great detail but distill the relevant points with regard to my advocacy of slow fashion.
The bit we all forget about fashion (garments, furniture, art) in society is that it is all about marketing. Because in fairness if you produce something you want it to sell. Trends in fashion get constructed, visual pictures of fashion garments and editorial with descriptive words sells us fashion. For example you might see a picture of a dress and think it is nice but an editorial piece might refer to it as a dress for dinner and you then contextualise that image in reference to wearing it for only a dinner date. Same with clothes labelled for summer, holiday, winter, skiing etc.
Barthes would argue that signs, have significance that becomes constructed by society and his argument extends to mass culture as manipulating people. He later revisited his work on Mythologies and gave more credit to the reader of signs choosing how they engage with text/image.
Where is all this going .....well when it comes to making do, you have to be quite brave, quite an individual to step out of mass consumption and the creation of trends which have a short shelf life. It is particularly hard when if you love fashion, adopting a trend gives you a reference for the now. But it is important not to get caught up in trends too easily as you will consume more than you need, so do fall for and enjoy a trend that captures your imagination but don't let trends consume your individuality.
And on that note, I'm ignoring marketing ploys to remedy my cold, all those over priced sachets and reverting to a make do hot toddy. Well I can boil the kettle, squeeze a lemon in and add a wee dram of whiskey from the bottle that sits in the cupboard gathering dust. I'll save my pennies to indulge a fashion trend thank you very much!